By allowing ourselves to have bad ideas we can make sure that we have good ideas—eventually. It’s just not acceptable to be wrong once in a while, it’s crucial to be wrong, systematically.
In this talk, Tobias Ahlin looks at how various creative organizations are creating the space and opportunities for experimentation, and how they systematically explore problem spaces.
With experience from working at e.g. Doberman, Spotify, GitHub and Mojang (Minecraft), Tobias has collected a ton of anecdotes and stories that exemplify his advice, and he use data from the industry, psychology, and behavioral economics to verify them.